THE PROJECT
The project entitled “Frozen Fish Promotion Programme”, funded by the Operational Programme for Fisheries and Sea, is implemented by the national extroversion agency, ENTERPRISE GREECE.
The aim is to enhance consumption and exports of Greek frozen fish by building positive perceptions and image of their quality, safety and contribution to a healthy diet.
It will be completed in cooperation with the industry body PASEKT (Panhellenic Association of Frozen Food Enterprises). This cooperation will ensure the immediate and continued utilisation of the outcomes, whether they are tools or specific actions that have a direct impact on stakeholders.
It is a holistic and innovative promotional programme, including multiple communication actions aimed at informing consumers and promoting Greek frozen fish exports to the target markets.
It will include five parallel actions, interlinked yet independent as to their implementation:
- Design and implementation of a marketing program (above the line)
- Design – development and management of digital communication channels (digital above the line)
- Design – implementation of a public relations and education programme (below the line)
- Participation in industry exhibitions/events (physical-digital above the line)
- Ideation – Organisation – Production – Promotion of audio-visual productions.
“Frozen Fish Promotion Programme”, funded by the Operational Programme for Fisheries and Sea, is implemented by the national extroversion agency, ENTERPRISE GREECE.
The aim is to enhance consumption and exports of Greek frozen fish by building positive perceptions and image of their quality, safety and contribution to a healthy diet.
It will be completed in cooperation with the industry body PASEKT (Panhellenic Association of Frozen Food Enterprises). This cooperation will ensure the immediate and continued utilisation of the project outcomes, whether they are tools or specific actions that have a direct impact on stakeholders.
It is a holistic and innovative promotional programme, including multiple communication actions aimed at informing consumers and promoting Greek frozen fish exports to the target markets.
It will include five parallel actions, interlinked yet independent as to their implementation:
- Design and implementation of a marketing program (above the line)
- Design – development and management of digital communication channels (digital above the line)
- Design – implementation of a public relations and education programme (below the line)
- Participation in industry exhibitions/events (physical-digital above the line)
- Ideation – Organisation – Production – Promotion of audio-visual productions.
The project entitled “Frozen Fish Promotion Programme”, funded by the Operational Programme for Fisheries and Sea, is implemented by the national extroversion agency, ENTERPRISE GREECE.
The aim of the project is to enhance consumption and exports of Greek frozen fish by building positive perceptions and image of their quality, safety and contribution to a healthy diet.
The project will be completed in cooperation with the industry body PASEKT (Panhellenic Association of Frozen Food Enterprises). This cooperation will ensure the immediate and continued utilisation of the project outcomes, whether they are tools or specific actions that have a direct impact on stakeholders.
The project is a holistic and innovative promotional programme, including multiple communication actions aimed at informing consumers and promoting Greek frozen fish exports to the target markets.
The project will include five parallel actions, interlinked yet independent as to their implementation:
- Design and implementation of a marketing program (above the line)
- Design – development and management of digital communication channels (digital above the line)
- Design – implementation of a public relations and education programme (below the line)
- Participation in industry exhibitions/events (physical-digital above the line)
- Ideation – Organisation – Production – Promotion of audio-visual productions.